The most efficient and effective way to increase marketing performance.
The Most Advanced Marketers Use People-Based Marketing
People Based Marketing targets individual people, rather than pixels.
Pinpoint by Wizely
People-based marketing that seeks to market to individual people, rather than pixels.
Pinpoint: Enabling People-Based Marketing
No matter where they are or what device they are using, people-based-marketing gets your message in front of the right people, rather than hoping you find them in the right crowd.
Start with People You Know
Protect their confidential data by converting them to an anonymous identifier.
Create audiences on marketing platforms to target only the identifiers you choose.
3 Stages of Pinpoint
Pinpoint is a 3-stage platform built in Amazon Web Services (AWS) to reliably and securely build and maintain your audiences.
of marketers say they increased their people-based spend last year.
Signal and Econsultancy Report
up to 10x
Performance improvement when using people-based techniques.
USE CASES & BENEFITS
Lower advertising costs removing people who have already purchased.
Highly Targeted Audiences
Create new audiences who are similar to your current customers.
Increase Customer Retention
Target previously regular customers, and get them back.
Target one-time customers to convert them into regular customers with up-sale and loyalty programs.